pigsty coffee

Huanglongxi ancient town

“just looking at the bamboo grove and counting the stars in these places, I can live for a few days.” I didn’t expect that “poetry and distance” is not far away from the city where I usually live. ” The interactive activity “punch in my heart” launched by our newspaper has become more and more wonderful. As of the time of reporter’s publication, the number of microblog topics read by Chengdu culture and tourism has exceeded 1.8 million. More and more tourists have published the video on the microblog topics of Chengdu cultural tourism.

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before, the official website of the Ministry of culture and tourism issued the notice on publicizing the list of the second batch of national key rural tourism villages. Feihong community in Longchi town of Dujiangyan City and Tai’an community of Qingchengshan town were listed in the list of national key rural tourism villages.

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yesterday, the reporter visited relevant experts and practitioners to analyze how rural tourism born in Chengdu’s local culture has stepped onto the road of “Internet popularity” step by step.

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jiufangsuhu

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jiufangsuhu

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Chengdu Rural Tourism

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have been developed for more than 30 years to create a new scene and new format

passes through the dense forest and passes through the rotating water wheel. A circle of low courtyard wall is exposed from the mottled shadows of trees. Beside the gate, there are traditional stone mills and wells. Inside the gate, there are beautiful ponds and nine winding cloisters. Wang Hongzheng, from the urban area, is spending a holiday in the courtyard with his friends. The antique pavilions, special picking areas and exquisite handicraft workshops all leave their smiling figures. “The scenery is beautiful, the style is unique, and the well-designed rooms are also very distinctive. It is a very suitable place for weekend vacation.” Here is Jiufang residential villa, a boutique B & B in Minjiang village, Shouan Town, Wenjiang District.

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have experienced more than 30 years of development in rural tourism in Chengdu. According to Dr. Chen Ying, director of the Department of tourism management of Chengdu University, thanks to the comfort and prosperity of the Western Sichuan plain, Chengdu, as the birthplace of rural tourism in China, was born as early as the 1980s in China’s first farmhouse entertainment, which is a rural tourism version 1.0 focusing on catering and reception services. Sansheng Township, which rose in the 1990s, joined flower and seedling bases on the basis of catering, becoming a demonstration of rural tourism version 2.0. In the past five years, rural tourism in Chengdu Plain has been upgraded rapidly and developed with new scenes and new formats, creating rural tourism version 3.0.

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nine square villa

rural tourism

what people yearn for is the connotation of life and culture.

why do today’s tourists more and more like punch in villages? According to Shu Ke, director of the Department of tourism management, Jincheng college, Sichuan University, rural tourism has gradually become a card punching place recommended by more and more tourists, which stems from the pursuit of returning to nature, healthy life and the return from small urban space to nature.

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in addition to the requirements of the hard environment, the cultural connotation of rural tourism is explored, which transforms the excellent traditional culture into tourism products with modern aesthetic and cultural connotation, thoroughly changes the traditional tourism mode, and starts the city brand with tourism marketing. “Chengdu Plain has a long history, especially the thousand year old Linpan in Western Sichuan, which is not only the spiritual hometown of people, but also a major feature and advantage of rural tourism development in Chengdu.” Chen Ying said.

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there is a well-known “pigsty coffee” in Qili Shixiang scenic spot in Shiyang Town, Dujiangyan City, which attracts tourists from all over the world every day. It is understood that coffee revenue in the first half of this year has basically doubled compared with the same period last year, with an average of nearly 300 cups sold every day. Huanglongxi ancient town, about 40 kilometers away from Chengdu City, is a well-known ancient wharf. The profound historical background and the thousand year flexible “water” culture are the unique marks of Huanglongxi. Taking advantage of the summer vacation, tourist Wu Yuanmin came here with his son. “The child is playing with water and can’t even think of coming out. I’ve made several videos and left messages in my circle of friends asking me where this is. What’s more, it’s not just about getting close to nature. The stone mills and waterways here are the history that children can touch. The water everywhere tells the history of the ancient town at any time. ”

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and “wanghong” rural tourism

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are the integrated development of agriculture, commerce, culture, tourism and sports. The reporter learned from the 2020 municipal cultural, radio and television tourism work conference that rural tourism will be the key area to boost the recovery of Chengdu’s tourism this year, and more excellent rural tourism routes will be launched in Chengdu. How to attract more tourists through the “Internet red card punch” is actively exploring the upgrading of rural tourism in Chengdu.

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are located in Jiufang residential villa. There are nine workshops based on “master’s handicrafts”, such as weaving workshop, embroidery workshop and painting workshop. Visitors can fully experience the charm of folk handicrafts. The homestay transformed from the existing residential courtyard fully combines the elements of “people, farmland, house, forest and water” to fully experience the local conditions and customs. To run B & B well and make it attractive, it puts forward high requirements for the positioning and operation of B & B. After research and analysis, Minjiang village finally decided to build Jiufang villa together with professional enterprises. Jiufang villa is located in Linpan, West Sichuan, and overlooks the snow mountain. The unique natural scenery is widely spread through the Internet and video, which makes tourists have a strong interest in it. While tasting the local food, tourists can also experience the local culture more deeply through these handicrafts. In the common operation of their families, they can also enhance their feelings. In the specific operation, Minjiang village also entrusted the operation of Jiufang villa to professional companies, who were responsible for brand building, and publicized Jiufang villa through all media.

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and “rural tourism” are beneficial exploration to implement the strategy of Rural Revitalization and realize the transformation of ecological value Shuke said that the upgrading of rural tourism tends to be high-quality and characteristic, such as striking the labels of “small fresh” and “literature and art” to attract tourists. At the same time, the promotion of front-end publicity and the supply of cultural and creative products at the back end make the rural tourism in Chengdu a new “Internet celebrity””。

our reporter Li Xueyan Bai Yang Li Juan