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the official all media information platform of Universiade – “Universiade channel” was officially launched yesterday. The platform is jointly constructed by the Executive Committee of Chengdu Universiade and Chengdu Radio and television station. As a recorder and communicator of the preparation process and event broadcast of the Universiade, the platform will carry out in-depth reports on the overall goal of “China’s new era, Chengdu new Universiade” and the concept of “green, wisdom, vitality and sharing” to present a wonderful and diverse Chengdu Universiade to the world.

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have planned to launch several original popular products

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and “Universiade channel” were launched in August 2019 to launch the tiktok express broadcast. In October 2019, the client launched the “Universiade channel” trial operation. In March 2020, the fusion media program “Dayun time” was broadcast live on the CDTV5 and “watch” in 60 minutes per night, and the IPTV “Universiade area” was synchronized; April 2020, WeChat, micro-blog, jitter and so on 10. A number of new media at home and abroad have successively launched the “Universiade”; at the same time, they have joined hands with CCTV and professional sports media to connect the official website of Chengdu Universiade, Metro media, District, city and county financial media centers, new media accounts of universities and well-known we media, so as to timely transmit the latest news of the Universiade to all parts of the world.

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at present, “Universiade channel” has planned to launch a number of original popular products. The 48 second introduction video of the Universiade project was broadcasted on CCTV, and was forwarded by people’s daily, Xinhua news agency, overseas sports twitter account of people’s daily and overseas account of economic daily, with a total number of hits of over 100 million; the special program of the first anniversary of the countdown to the Universiade was launched simultaneously by more than 100 media networks such as CCTV video and people’s daily, with more than 20 million viewers.

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200 minutes of Universiade show a new appearance every day. After the

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and “Universiade channel” are officially launched, the original content will be comprehensively upgraded, and the 200 minute daily Universiade program will be brand new. On the basis of sports news and information, “when the Universiade is in progress”, delves into the stories behind the preparatory stage of the Universiade; the wonderful review of the Universiade vividly tells the story behind the winning athletes of the previous Universiade; and “dating youth” impresses the audience with sincerity, and the host and guests tell the story of youth struggle together. From the second half of this year to next August, there will be many columns such as Universiade story fair, cool play youth, Universiade stadium and hello Universiade. In addition, a series of Universiade themed activities such as “I take a picture with Universiade” and “love Chengdu · welcome Universiade” will also appear in succession. During the

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Universiade, “Universiade channel” will use 5g + 4K technology to broadcast the opening and closing ceremonies and more than 200 important games. Cdtv5 will focus on the live broadcast and relay of the Universiade, covering the prime time of the day and night, and broadcasting more than 10 events a day. “Watch” client “Universiade Stadium” zone will broadcast all key competitions of 18 events, including track and field, swimming, gymnastics, basketball and so on.

our reporter Huang Yike