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on July 30, the three-day 102nd national sugar and Wine Fair came to an end. Known as the “wind vane” of the food industry and the “barometer” of the wine industry, the national sugar and Wine Fair was held online for the first time in history, and the number of customer visits of cloud exhibition platform exceeded 2 million.

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have been held in Chengdu for 30 times since 1955. Standing at the novel coronavirus pneumonia epidemic situation, the Chengdu sugar and Wine Association and 3D jointly opened another new mode — online cloud Exhibition: 24 hour online forum, 3D exhibition hall, cloud video gathering meeting.

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are a new platform for businessmen to find new vitality and opportunities; for industry, it is an opportunity for development from quantitative change to qualitative change; for Chengdu, it is an innovation and change in the process of building an international exhibition city and developing exhibition economy.

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are what Jiang Ming, President of the China Federation of Commerce, hopes: “the holding of this online exhibition will inject new impetus into further promoting the production and marketing docking of food and wine industry, activating the consumer market, and promoting the double cycle of China’s economy.”

merchants /

a new word

describes the characteristics of the “online sugar and Wine Fair.” Hello, everyone. Welcome to Wuliang Luzhou flavor Oriental Dragon Wine live broadcast! We are not professional hosts, but we hope to give our wine industry friends the most intuitive product experience… ” Ma Baohong and Liu Xin, who had 20 years of experience in the “sugar and Wine Fair”, quickly entered a professional state.

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Ma Baohong and Liu Xin are from Sichuan Jinfu liquor industry Co., Ltd. Ma Baohong is the marketing director of Wuliangye series “dongfanglong” liquor National Marketing Center, and Liu Xin is the online customer service director. “When we learned that this year’s Fair will be held online, we began to prepare.” Liu Xin told the Chengdu Commercial Daily – Red Star News reporter, “we have never done live broadcast, and tiktok and other platforms learn from each other everyday, such as Li Jiaqi, Wei Ya and so on. As for what to learn, of course, it is how to say to better display the product, “such a new change has forced me, who is engaged in customer service, into an anchor.”. The new words

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express the characteristics of this “online sugar and Wine Fair”. New products and new technologies continue to flow, and even the platform is new. The cloud exhibition platform of the national sugar and wine fair, which was launched for the first time, makes full use of artificial intelligence, cloud computing and other technologies, and can realize the functions of online display, live marketing, communication and negotiation, which not only enables large-scale exhibitors to win orders, but also enables enterprises and products in remote areas to go out of the mountains While

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praised this new model, Liu Xin also pointed out that the interaction of online exhibition platform needs to be strengthened, and the classified interactive function of agents and consumers needs to be improved, “after all, this is the first time, and the content and form need further adjustment to attract more exhibitors and visitors to participate.”

industry /

new mode brings new opportunities

will open a new road for exhibition economy

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has changed from March every year to July this year. For the first time, the national sugar and Wine Fair held in summer caught many dealers by surprise. However, the first time it was held online, the qualitative change in the mode of holding extended to the whole industry. “In the short term,” cloud “sugar and wine will be an innovative move for the development of service industry and the promotion of consumption vitality in a special period; in the long run, it should be a powerful measure to promote the transformation and upgrading of the industry and embrace the era of informatization and big data.” On July 28, Li Shuguang, Secretary of the Party committee and chairman of Wuliangye Group, said in his speech at the opening ceremony of the sugar and Wine Fair. The phenomenon of

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is worth paying attention to. This year’s sugar and Wine Fair has organized 55 online activities of subdividing categories and themes and 139 live shows of exhibitors. The number of supporting forum activities has set a new record. It provides a platform for information exchange and ideological communication for the industry, enriches the connotation of the fair, and enables the customers to have a richer experience. The new mode of

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also brings new industrial opportunities. In the “cloud poverty alleviation” special area, Wushi County, Longan County, Ganzi County, Shiqu County characteristic industry promotion meeting was held, and banana, walnut, seabuckthorn, yak meat and other products were exhibited successively. “This kind of promotion is conducive to further promoting targeted poverty alleviation, expanding consumption poverty alleviation, driving employment poverty alleviation, and enhancing local sustainable development capacity.” Said Heng Hong, deputy secretary of the full-time Party committee of COFCO sugar industry.

“in fact, the investment attraction function of offline sugar and Wine Fair has been declining. If we can improve the online investment attraction function of the fair through big data and network live broadcast, so as to promote the overall promotion of the exhibition’s investment promotion effect, brand effect and social effect, it will also pave a new way for the economic transformation and upgrading of the exhibition.” Guo Hongling, a doctor from the school of economics and management of Southwest Jiaotong University, said.

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city /

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the 31st “handshake”,

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Chengdu advanced international exhibition city, the

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this national sugar and Wine Fair has exceeded 2 million person times in three days, which has provided a satisfactory answer for activating the industry’s production and marketing docking, ideological exchange and information communication, and promoting industry manufacturers to resume production. For Chengdu, which is holding hands with the 31st national sugar and wine fair, what does this fair mean?

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have become one of the largest brand exhibitions in Chengdu with the largest scale, the largest number of participants and the most influential brand exhibition since the national sugar and Wine Fair was held in Chengdu in 1987 Chen Fu, director of Chengdu Municipal Bureau of Expo, described the holding of the fair as a sweet undertaking. Over the past 33 years, the sugar and Wine Fair has been deeply integrated with Chengdu, from Shawan Convention and Exhibition Center to Century City International Convention and Exhibition Center, and then to the Western China International Expo City. Along the way, it has continuously upgraded and developed, forming the “Chengdu Model” for holding the national sugar and wine fair, and has also promoted the optimization and change of Chengdu’s urban function, economic geography and industrial layout A large number of well-known enterprises in related industries at home and abroad have come to Chengdu through the sugar and wine fair, and the local related enterprises are also familiar with itSugar wine will go to the world.

In the process of building Chengdu into “three cities and three capitals”, especially in the process of building an international convention and exhibition city and developing exhibition economy,

shook hands with the 31st national sugar and wine fair to jointly open a new mode of online exhibition. It will not only comprehensively improve the new economic format of the fair, but also promote the transformation from the scale and quantity type to the quality-benefit type. For Chengdu, it is also an innovative exhibition service Mode, the practice of revitalizing the exhibition industry economy.

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are in fact the first time that the national sugar and Wine Fair has been successfully held online, which is only a miniature of Chengdu’s “city of exhibitions”. Chengdu Business Daily – Red Star News reporter learned that since the outbreak of the epidemic, Chengdu has been trying to promote the restart of the exhibition and stimulate consumption. On May 29, 2020 Chengdu better life series exhibition activities were solemnly opened in Chengdu Xibo city and Century City Convention and exhibition centers. The series of activities were the landmark first exhibition held under the normalization of epidemic prevention and control, marking that the exhibition industry in Chengdu pressed the “start button”.

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since the end of May, Chengdu has successfully held major exhibitions such as outdoor life exhibition, car life hi buy Festival, American Expo, Tea Expo, Home Expo, animation exhibition, RV exhibition, Wedding Expo, pet Expo, etc. Just four days before the opening of the national sugar and wine fair, the 23rd Chengdu International Automobile Exhibition opened in Xibo city. The overall scale of the exhibition was 160000 square meters. More than 120 automobile brands at home and abroad and more than 1500 models were exhibited, as well as many global or domestic first-line models.

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exhibition is the name card of a city and a bridge linking cities with the world. Chengdu is speeding up the construction of “International Exhibition City” with global influence, and is becoming another dazzling business card to the world!

the original title of

by Li Yanqin, a Red Star News reporter of Chengdu Business Daily: who got the “sweet” from a “cloud” sugar and Wine Fair? “