in order to adhere to the combination of game planning and city planning, give play to the agglomeration effect of major events, promote the quality and efficiency of the city’s catering service industry, and accelerate the building of a world famous city of events and an international gourmet city, the reporter learned that Chengdu has recently officially issued the “practice of competition and city promotion” recently The working plan for building a strong chain and supplementing chain of the international gourmet city (hereinafter referred to as the scheme).

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clearly put forward to promote the quality of catering industry. During the preparation period of the Chengdu Universiade, we will strive to cultivate 5 new top 300 enterprises of the national group catering industry, introduce 50 famous food brands at home and abroad, issue 4 “Universiade catering service opportunity list”, carry out 4 centralized service training in catering industry, and launch a batch of catering service demonstration restaurant names.

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comprehensively optimize the catering development ecology. More than 40 key food carriers were upgraded, 1 international modern food Park was built, 20 green breeding industry demonstration projects were cultivated and launched, 3 demonstration central kitchens were created and launched, and the modern catering supply chain system of the city was further improved. Actively build the atmosphere of a gourmet city. Upgrade and build 30 Universiade food characteristic blocks, hold more than 10 community food gatherings, create more than 10 “gourmet + Event” interactive experience consumption scenes, and guide the catering industry association to establish a professional group meal Committee.

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strengthen the food carrier

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to carry out modern digital transformation of traditional catering block

takes the opportunity of holding the Universiade as an opportunity. Chengdu proposes to speed up the construction of a number of characteristic food spaces and international food carriers, focus on introducing a number of high-quality enterprises, cultivating a number of local brands, creating a number of new consumption scenes of catering experience, comprehensively optimizing the catering development industry ecology, and further enhancing the standardization, specialization and modernization of catering services in Chengdu, so as to form an international market The hosting of the event will lead to the construction and upgrading of the famous city of the event, the brand launch of the city of gourmet, and the leap forward of catering service ability. The huge consumption demand of

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needs the food carrier matched with it. The plan proposes to create a Universiade themed digital food block, carry out modern digital transformation of traditional catering blocks through the Internet platform and capital empowerment, launch 3-5 Universiade food characteristic blocks that fully show the international style and Chengdu flavor in batches, and simultaneously launch the “Chengdu Universiade must hit card food blocks”. At the same time,

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also released food recommendation restaurants for Universiade events. Select a number of recommended list of high-quality restaurants in the industry. From May to June 2021, 100 gourmet restaurants recommended for Chengdu Universiade will be launched, covering various categories of Sichuan cuisine, hotpot, snacks and international flavor. At the same time, it is also necessary to accelerate the construction of comprehensive food carriers such as China Sichuan cuisine international town, Chengdu smart food science and Technology Park and Tianfu boiling Town, and support the establishment of a world food culture museum. Chengdu smart food science and technology park will be completed and put into operation in February 2021, transform and improve the image of Sichuan cuisine Museum, Kuanzhai alley, Xiangxiang lane, boiling lane, Yipintianxia, etc., and strengthen the functions of food experience, cultural display and international reception.

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should also vigorously support the cultivation of local enterprises, and strive to cultivate 5 new top 300 National League catering enterprises by the end of 2021, create a number of Chengdu catering brand enterprises with international influence, accumulate experience in catering service for the construction of famous event City, introduce domestic and foreign catering service enterprises, and attract a number of foreign flavor and foreign flavor leading enterprises to Chengdu By August 2021, it will attract 50 well-known brands at home and abroad to settle in Chengdu, and introduce a number of third-party event catering comprehensive service institutions such as consulting supervision, operation management and technical services in the catering field.

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optimize the industrial chain

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, ,

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strive to build and launch three

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of demonstration central kitchen by the end of 2021. From the perspective of historical experience, it is usually effective to let the whole world know or fall in love with a city and enhance the global influence through the power of competitions. According to the plan, a list of catering service opportunities for Universiade will be released to further tap the demand for products, equipment and technical services in the catering field of the Universiade. From September 2020 to April 2021, the four issues of the “Universiade catering service opportunity list” will be sorted out and released, covering food material procurement, supply chain support, kitchen equipment and facilities and professional catering services for competitions, so as to release industry opportunities and promote industrial development Exhibition.

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at the same time, the development of food materials breeding and processing industry. The plan proposes to speed up the development of modern urban agriculture, strive to cultivate 20 green breeding industry demonstration projects by the end of 2020, speed up the cultivation of a number of food raw and auxiliary materials and standardized food production and processing enterprises, and comprehensively improve the standard level of food breeding and food processing for serving large-scale events in Chengdu. In addition, we will accelerate the establishment of a modern catering supply chain system, actively introduce catering industry chain manufacturing enterprises, and strive to build and launch three demonstration central kitchens by the end of 2021, form a batch of advanced and modern logistics distribution centers and catering information platform, and build a standard production, processing and distribution industry ecology.

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when you taste the food of a city, you begin to focus on that land. Chengdu also hopes to create another wonderful city logo through the development of catering and food industry, “Scene” is mentioned again. The plan proposes to create an interactive experience scene of “food + Event”, fully tap the cultural heritage of Chengdu’s food and sports events, create an interactive experience consumption scene of “food + Event”, and support districts (cities) and counties to build characteristic food gathering areas with “beauty, culture and temperature”. And vigorously develop Internet plus food delicacy. Guide Chengdu local breeding and breeding bases, food processing enterprises and catering businesses to carry out digital transformation by using “social e-commerce”, “platform sales + live delivery + short video”, and expand new businesses and channels such as takeout, online stores, micro stores and small programs. At the same time,

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should also extensively carry out the marketing of Universiade themed food. Based on the game city, integrating the first store economy, small store economy, night economy and holiday economy, through a series of food promotion and food activities, the Universiade themed food is introduced to enjoy the season, and new consumption scenes are continuously created, the food consumption atmosphere is created, and the food consumption vitality is activated.

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rely on international events to build an international food exchange and cooperation platform

catering, occupies an important position in the tertiary industry. How to speed up the business recovery of catering industry is the most direct or accessible important topic for the city to boost consumption. The plan takes into account the ecology and proposes to build an international food exchange and cooperation platform relying on international events, deepen the cooperation and exchange with international organizations such as the international Slow Food Association and the World Food Tourism Association, and support the local catering industry association to formally establish the professional committee of group meal before June 2021, support the group meal enterprises to become stronger and bigger, and promote the quality and upgrading of the group food industry Etc. The service quality improvement of

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is related to the industrial image and city reputation. The plan delicacy will organize the trade associations to carry out systematic training in the field of catering industry in delicacy at least 4 times from January 2021 to June 2021, and absorb the essence of food culture of all countries, and promote the blending development of Chengdu cuisine and world catering culture. We should vigorously popularize bilingual services, earnestly implement separate meal service, and continuously improve the level of standardization, specialization and internationalization of catering services in our city. At the same time,

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also support the old catering stores to carry out the image upgrading and transformation of stores, and organically integrate into the urban aesthetics and local characteristics. To improve the green catering standard system and build a popular green catering service system, it is also necessary to select and form “20 food and food supply bases (enterprises) for Chengdu Universiade” before June 2021, focusing on the demand of comprehensive sports group meal service and food materials procurement, and give the license, so as to expand the brand value of famous city and Food City, and help local governments to help farmers benefit farmers and overcome poverty.

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cities may be the same, but taste makes us different. Telling Chengdu food stories is naturally the top priority. According to the plan, a series of community food gathering activities with various forms and rich connotations should be planned and launched in combination with the urban co construction, CO governance and sharing action of “love Chengdu and welcome the Universiade”. During the period from July to August 2021, a series of Tianfu cultural experience activities with food culture as the core will be launched. For the international friends coming to Chengdu for the Universiade, the theme experience route of relevant food will be carefully set up to show the cultural charm of Tianfu food. In addition, according to the plan, overseas food culture promotion and marketing should be carried out for the main source countries and regions of the Universiade participants and spectators. New media, new carriers and new methods should be fully used to vigorously publicize the unique history, rich connotation and essence of Chengdu cuisine, and the important carriers, major events and celebrity effects of the Universiade should be widely used to spread Chengdu cuisine Culture, promote the new image of Chengdu as an international food city.

the original title of

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by Meng Hao, our reporter: upgrading and building 30

food characteristic blocks of Universiade