Under the influence of

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, the international consumer Center City Chengdu is still attractive to brands. The number of first stores in the first half of the year ranked first in central and Western China, and continued to lead the new first tier cities.

Xiao Jin has just learned that the first brand entry study of Chengdu in the first half of 2020 has been jointly produced by the Chengdu Retailers Association and China business data. In the first half of this year, Chengdu has settled in 122 stores, of which 6 are the first stores in China, 4 in the western region, 32 in the southwest and 80 in the first stores in Chengdu. The first 122 brands of

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and 36 have 86 brands in mainland China and Chinese mainland. There are 51 restaurants, 49 retail outlets and 22 supporting entertainment companies. According to the type of first store, there are 82 brand-new brands and 40 flagship stores, concept stores or experience stores. Compared with the first half of 2019,

and

, what are the new changes of the first store categories in Chengdu this year? The answer is, “more categories.”. The research shows that in the first half of this year, Chengdu’s first store is relatively balanced in all major cities in China. Retail, catering and living facilities have a certain proportion, showing a balanced development trend as a whole. In the post epidemic period, Chengdu recovered rapidly in life supporting and entertainment formats. In the first half of the year, life supporting and entertainment formats increased more than before, and children’s entertainment, large-scale entertainment places and recuperation services were significantly stationed. In terms of

and

, compared with the first half of 2019, this year’s first restaurants show a trend of “fast running of small shops”. Light food, drinks, baking and other small restaurants have increased compared with the same period. Sichuan cuisine, hot pot, special restaurants, coffee and tea drinks, Japanese food, Western food and other formal meals are still the main categories of Chengdu’s first restaurants. In terms of

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and

, in the first half of this year, all kinds of clothing brands, including fashion brand, designer brand, buyer’s shop, as well as beauty make-up, became the first retail stores and the main categories. Compared with the first half of last year, beauty collection stores, digital and jewelry brands opened frequently in China’s new stores accelerated their layout in Chengdu, expanding the commercial map of Western China. In terms of life and entertainment of

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, the categories and quantities of life supporting facilities and leisure entertainment have shrunk. The life categories are mainly beauty, hairdressing, manicure and supermarkets, among which supermarkets are new large chain stores and local new supermarket brands. Entertainment mainly focuses on large-scale theme amusement and bookstores that have been prepared for a long time. Many of the newly opened stores, such as livehouse and cinema, have opened against the trend, highlighting the brand’s confidence in Chengdu’s entertainment atmosphere. In the first half of the year,

and

, the brand distribution of the first stores in Chengdu was relatively scattered, mainly concentrated in the Financial City Kehua business district and Chunyan business district, mainly shopping centers. Compared with the same period in 2019, the proportion of first street shops has increased. Longhu Binjiang Tianjie first brand occupies the first place, Lefu city life square and Vientiane city rank second and third. The research on

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shows that in the face of the first store economy, Chengdu, as a new first tier city, shows a high market sensitivity and sense of participation. In the first half of 2020, the number of first stores will be 122, surpassing Guangshen in an all-round way, leading the new first tier city. The sudden epidemic has undoubtedly disrupted the planned pace of the brand and the city, but it does not hinder the sustained economic development of Chengdu’s first store. Of course, the brand choice of Chengdu is also feeding Chengdu’s commerce and economy. Relying on the extremely high commercial maturity and consumption activity, Chengdu is worthy of becoming “the first store and the first city in central and Western China”.

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Chengdu Daily · Jinguan journalist Li Yanling