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last week, Chengdu municipal government and Qingdao Municipal Government jointly organized the first Chengdu Qingdao Beer Festival 2020, which was held in the Guixi ecological park of Tianfu greenway. The 7-day beer festival will create an Urban Cultural Carnival with culture as the core, art as the media and food as the bridge, bringing Chengdu citizens and tourists a perfect one-stop experience of “eating, drinking, playing and Tesco”. The delicious Chengdu snacks of

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collide with the fresh Tsingtao beer. Under the strategy of “linkage between the mainland and the world and mutual aid between the East and the west”, Chengdu and Qingdao jointly bring a city carnival with cultural and artistic appreciation and a cool summer enjoyment of “eating, drinking, playing and Tesco”. A beer festival creates a new night consumption scene, and the life aesthetics of Park City is more full and three-dimensional. A cultural and tourism cooperation has generated strong new momentum and injected new vitality into the development of the two cities.

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Park drinking beer

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to create a new scene of Greenway consumption.

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are typical cases of cultural tourism mutual promotion and integration development. The Tianfu greenway, which can be perceived, appreciated, participated and consumed, is the vivid practice of Chengdu’s cultural and tourism integration. After running, walking, drinking coffee, watching exhibitions, cosplay, extreme Parkour and other games in the park, drinking night beer in the park has become the latest “clock in” way for Chengdu people. “Living like the people of Chengdu” has become an enviable way of life. This summer, this kind of life style has a new expression, which makes the life aesthetics of Chengdu a park city more full and three-dimensional.

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came to the beer festival. The citizens had a sip of Qingdao beer, pure raw beer, white beer, black beer and other beer drinks, and then had a mouthful of crayfish, barbecue, clams and other special food in Chengdu and Qingdao. There are also bright lights of the Red Star bubble house, interesting interactive games with prizes, and exquisite photo clock in walls It’s a week of summer revelry.

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Park cities have created a brand-new life and consumption scene and paved the daily life of Chengdu people with romantic colors and poetic forms. Local citizens and tourists from other places at the beer festival lamented the richness of Chengdu’s nightlife. At the same time, the first Chengdu Qingdao Beer Festival in 2020 will create a new consumption scene at night, which will really promote the cultural and tourism consumption after the epidemic and stimulate new energy of urban consumption.

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this beer festival integrates “beer, music, food, sports, exhibition, culture” and other elements, covering a variety of scenes such as “eating, drinking, playing, playing, shopping”. The reporter learned from Chengdu Tianfu Greenway Construction Investment Co., Ltd. that there were about 40 booths in the Chinese creative zone of the merchants, including Chengdu paper cutting, Pengzhou white porcelain, Daoming bamboo weaving, Shu embroidery, Chengdu lacquer art and other intangible cultural heritage projects, Mossi panda and other emerging cultural and creative brands in Chengdu, and poverty alleviation projects from Liangshan Prefecture. There are 30 representative food businesses in Chengdu, such as Qingliu salted duck, Lai Tangyuan, Zhong dumplings, Xiaolongkan, etc. During the activity, the on-site food, cultural and creative businesses earned about 500000 yuan. “Some foreign tourists saw our products and said they would like to go to Daoming to experience it.” Xiao Yao, the person in charge of Daoming bamboo weaving stall at the beer festival.

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are two cities of cultural and tourism interaction.

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have collided to create a new driving force for development,

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. Qingdao is a famous tourist attraction that people yearn for. Chengdu is the best tourist city in China and the world’s “gourmet city” full of fireworks, fashion and Shudu flavor. Qingdao and Chengdu have distinct differences and complementarities in their cultural tourism endowments. In the field of cultural tourism, land and sea linkage, east-west mutual aid, have broad prospects for cooperation and development. With the “Qingdao Beer Festival” as the medium, a cultural and tourism cooperation has created a strong new momentum and injected new vitality into the development of the two cities.

beer festival has been held for 7 consecutive days, with different themes every day. The theme night of Guochao shows the modern interpretation of traditional art; the night of good life focuses on the aesthetics of life of Chengdu and Qingdao; the night of fashion life shows the unique image of Chengdu; the night of sports vitality conveys the healthy lifestyle of the city; the night of Moore music creates a new one The youngest and most fashionable new territory of live music. During the beer festival, Chengdu and Qingdao offer tourists and citizens a cultural and tourism dinner to show their unique charm. With the help of wine and cultural tourism, Chengdu people have a deep experience of drinking at the beer festival, and Qingdao people have also experienced the romance of leisure life in Chengdu.

“walking on the streets of Chengdu has a poetic romantic feeling. Qingdao’s boundless seaside makes people full of free romance. This pair of CP is so interesting. ” The tourists who come to the beer festival are still in their minds, and the linkage effect of the two cities is obvious. This cooperation also makes it possible for the beer festival to continue to be held and the linkage between the two cities will continue. Sun Shaoliang, marketing manager of Qingdao Beer’s Sichuan Sales Company, said: “we hope to have the beer festival in Chengdu for a long time.” The beer festival of

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has come to an end, and the curtain of cultural and tourism cooperation between the two cities has just opened, and it will be practiced in more consumption scenarios. With beer as the medium, Qingdao and Chengdu will continue to deepen cooperation in the cultural and tourism industry, jointly promote tourism routes, jointly cultivate tourism brands and expand tourism market, and constantly create a new situation of strengthening cooperation, mutual benefit and win-win situation and common development between the two cities. The chairman of the board of directors of Chengdu Kangying green house Co., Ltd., said that the cooperation with Chengdu Green mansion Co., Ltd. will bring more scenes for the future construction of Chengdu City Our reporter Li Xueyan’s

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original title: a new driving force of cooperation between two cities

with wine as the medium