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Tencent’s new cultural and creative headquarters project will focus on the development of new cultural and creative businesses such as games, video games, animation, video, culture and tourism in the future. The picture shows the signing ceremony of

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. On August 20, Chengdu signed an agreement with Tencent. The strategic cooperation between Chengdu and Tencent on “new cultural, creative and smart city” was officially opened, and Tencent’s new cultural and creative headquarters was settled in Chengdu.

it is understood that Tencent’s new cultural and creative headquarters project in Chengdu is located in Tianfu Changdao cultural and creative center, the digital cultural and creative industry community in gazelle Valley, with a total investment of 5 billion yuan. In the future, it will focus on the development of new cultural and creative businesses such as games, e-sports, animation, video, cultural tourism, etc., relying on the platform traffic advantages of Tencent King glory IP, Tencent wespace and Tencent TGA E-sports Introduce the upstream and downstream enterprises of IP operation, game animation, E-sports event operation, direct broadcast and other industrial chains to settle in, and build Tencent’s new cultural and creative industry ecology.

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Ma Huateng presented “cloud blessing”,

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signing ceremony, Ma Huateng, chairman and CEO of Tencent, expressed “cloud blessing” to the scene. He said: “the cooperation between the two sides fully embodies the characteristics of” technology + culture “flying together. “Science and technology enabling management, culture shaping the soul” is an important driving force for Chengdu’s innovation and development, which coincides with Tencent’s strategic positioning. Chengdu’s splendid and long-standing “Tianfu culture” provides a deep soil for the digital culture industry. At present, the digital process of all walks of life is speeding up, which opens a wide space for us to deeply participate in the construction of Chengdu smart city. I believe that this strategic cooperation will play a good benchmarking effect and achieve the goal of win-win. We look forward to the joint efforts of both sides to build a more attractive digital Chengdu City. ” Cheng Wu, vice president of Tencent group,

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, CEO of Yuewen group, CEO of Tencent film industry and vice chairman of international E-sports Federation, said: “in 2018, Tencent upgraded and proposed a new cultural and creative strategy. In the process of practice, Chengdu municipal Party committee and municipal government gave strong support. In Chengdu, many projects have been well developed, such as the king’s glory, which is known as a national game, and the TGC Tencent digital cultural and Creative Festival, which was comprehensively upgraded last year. It is based on the long-term cooperation and common concept that the two sides have decided to further promote the innovation and development of Chengdu in the digital era from the two directions of new cultural innovation and smart city construction. ”

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Tencent helps

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to show the image of Chengdu to the world. It is understood that according to the strategic cooperation agreement signed between Tencent and Chengdu, in terms of city brand building, in addition to further enriching “TGC” In addition to a series of offline cultural and creative activities and entertainment methods such as Tencent digital cultural and Creative Festival, Tencent will cooperate with Chengdu in cultural and creative development, cultural and tourism resources, E-sports events and other dimensions, continue to participate in IP cultural and creative development, tell a good Chinese story based on Chengdu, show the image of Chengdu to the world, and spread Sichuan culture. Tencent’s Three Kingdoms themed sand table strategic tour under Hongtu also announced in-depth cooperation with Chengdu Wuhou Temple Museum in academic research, cultural theme activities, characteristic cultural and creative scenic spots. As a game with respect for culture and history of the Three Kingdoms, IP is expected to be involved in the product planning and development of scholars involved in the history and culture research center of the Three Kingdoms, and launch a series of cultural and creative digital content and experience to explore a new mode of integration of IP and cultural tourism attractions.

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in the field of digital culture and innovation, Tencent has always insisted on investment and layout. Since 2012, Tencent has been taking IP construction as the core, gradually building a digital cultural ecology covering games, literature, animation, film and television, E-sports and many other digital businesses. In 2018, based on the core strategy of “science and technology + culture”, Tencent further upgraded and proposed new cultural innovation, promoted the virtuous cycle of cultural value and industrial value, and created more Chinese cultural symbols with global influence.

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work closely together to build a smart city

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. In the next step, Tencent will also work closely with Chengdu to continuously explore and innovate in urban basic platform, digital government, intelligent education and medical care, and become a close digital economy cooperation partner. Relying on Tencent cloud’s digital capability and service experience in the field of government affairs, the two sides will continue to improve the “Rong Yi Ban” government service platform, enhance the government and people’s livelihood service ability, and integrate information technology with medical insurance, human resources and social security, environmental protection, urban emergency and other industries, so as to establish an efficient and safe urban governance system for Chengdu. It is worth mentioning that in the field of new infrastructure construction, Tencent will strengthen cooperation with Chengdu, continuously explore and innovate in the fields of industrial Internet, industrial ecological park, smart community, etc., so as to help the development of Chengdu’s science and technology industry and create a new intelligent demonstration scene.

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in addition, Tencent, as the sponsor of the 31st Universiade and an important official partner of the Internet, will further promote the deep integration of Internet, big data, artificial intelligence, digital content and sports events, and will introduce and cultivate more sports events in the future.

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Tencent and Chengdu’s new cultural, creative and smart city strategic cooperation will jointly promote the development of Chengdu’s new economy and inject new vitality into the construction of Chengdu’s world-famous cultural city through the power of “science and technology + culture” and long-term exchange and exploration in the field of scientific and technological innovation and digital cultural innovation. More news on

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the cooperation between Tencent and Chengdu has continued to deepen, and the cooperation between Tencent and Chengdu has continued to deepen. In 2017, Tencent western innovation and entrepreneurship center Tencent maker space (Chengdu) opened in Chengdu high tech Zone. In January 2019, Tencent’s cultural and creative brand TGC landed in Chengdu, and Tencent and Chengdu high tech Zone signed a strategic cooperation agreement on “building a model area of digital cultural and creative city”. Under Tencent’s “new culture and innovation” strategy, TGC Tencent digital cultural and Creative Festival is a large-scale offline cultural experience activity that gathers flagship IP and high-quality digital cultural and creative content in Tencent games, Tencent e-sports, Tencent animation, Tencent film and other fields. According to the statistics, the total number of visitors from the center of Chengdu was 27.4% last week, with a year-on-year increase of 31.0% compared with the same period in 2018. Tencent city name card is expected to promote the development of content and experience through simultaneous interpreting of digital cultural features and cultural features of the city through TGC, a large-scale literary creation platform such as IP.。

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in recent years, Chengdu has taken the development of new economy and the cultivation of new kinetic energy as a strategic choice to promote urban transformation, and is speeding up the construction of the most suitable city for new economic development. As the main position of Chengdu’s new economic development, Chengdu high tech Zone is focusing on new economic industries, such as 5g communication and artificial intelligence, network audio-visual and digital cultural innovation, big data and network security, to accelerate the construction of Chengdu’s new economic vitality zone. In the field of network audio-visual and digital cultural innovation, Chengdu hi tech Zone has gathered more than 600 key enterprises. In 2019, the added value of the industry will reach 36.5 billion yuan, a year-on-year increase of 31%, accounting for 25% of Chengdu. In the first half of 2020, 90 key enterprises above the designated size achieved revenue of 22.08 billion yuan, up 50% year-on-year.

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provided by Tencent: Tencent’s new cultural and creative headquarters settled in Chengdu