“I didn’t expect to see the promotional video of Chengdu Universiade in France, and it’s next to our school.” Pierre, a French university student, told reporters that the publicity video of the first anniversary of the countdown to the Chengdu Universiade recalled his good memories of his trip to Chengdu last year, “Chengdu is a young city, as full of vitality as the Universiade. I hope to visit Chengdu again when the Universiade is held next year. ”

On August 18, local time,

video related to the first anniversary of the countdown to the Chengdu Universiade appeared in 25 cities in 13 countries, including the United States, the United Kingdom, the Netherlands, France, Russia and Thailand, covering Columbia University, University of California, University of Cambridge, University of Edinburgh, University of Stuttgart in Germany, University of Barcelona in Spain, and ninth place in Paris Life scenes such as bars, teahouses, cafes, convenience stores and commercial complexes near 120 well-known universities, such as the University, the University of Amsterdam in the Netherlands and the University of Tokyo in Japan. In addition, information related to the first anniversary of the countdown to the Chengdu Universiade has also been disseminated simultaneously on mainstream overseas social networking sites and media such as Facebook and Youtube.

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according to the introduction, the overseas promotion activities of the Universiade adhere to the purpose of “jumping out of the event and running the Universiade”. The purpose is to tell a good story of running the games, promoting the industry and benefiting the people, and using immersive and experiential publicity methods to enhance the communication appeal and attraction, and strengthen the influence of overseas communication.

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the promotional video of Chengdu’s Universiade overseas focuses on the local characteristic elements

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. It is reported that the publicity videos appearing abroad include the one-year countdown promotion video of “2021 beautiful Chengdu welcome you”, the official main vision of the Universiade and the live video of the first anniversary of the countdown of the Universiade.

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339 TV Tower, wuchazi bridge, Danjing station With lively and exciting background music, the one-year countdown video of Chengdu Universiade is played on more than 1500 publicity screens around the world, adding a beautiful scenery to these prosperous and busy cities, and letting tens of thousands of people of different colors and languages feel the passion and charm of Chengdu and send it to them Invitation from Chengdu.

after seeing the live video of the one-year countdown to the Chengdu Universiade, Sebastian stopped. “The site of the event is very creative, beautiful and passionate, just like the feeling of youth brought by the Universiade.” Sebastian, tired of shopping around the University of Barcelona, sat down at a coffee shop. He said frankly that in the live video of the one-year countdown to the Universiade, the most impressive thing was that children played cute giant pandas and said hello to everyone with cute dancing. Sebastian also said that “meet Chengdu” rap show revealed youth and strength, let him feel the passion of the city through the screen.

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innovate the external publicity mode, create large communication through small incision.

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as the traditional way of external publicity, playing propaganda film is still an important means of external promotion of city image. However, in order to ensure the effectiveness of foreign publicity, we must constantly innovate the form. This publicity innovatively uses the communication carrier in the consumption scene, especially the communication carrier around the University, so as to make the publicity more accurate and close. The relevant person in charge of the Chengdu Universiade told reporters: “in order to ensure the publicity effect, ensure that the publicity is attractive and attractive, and deepen the external communication effect. We start from a small incision and integrate publicity into the texture of overseas cities, so that elements such as Chengdu and Chengdu Universiade can appear in daily life scenes of residents such as bars, teahouses, cafes and convenience stores near the University, so as to ensure high exposure and accurate dissemination of information. ”

in the next month, in addition to the promotional videos for the first anniversary of the countdown to the Chengdu Universiade, more than 1500 publicity screens will also play the world map video, message video of the global Universiade, which are illuminated by global students, to create a 1000 screen interactive atmosphere to celebrate the Universiade. It is estimated that more than 2.3 million college students, middle-aged and young people will be accurately affected offline Promote Chengdu to the outside world and promote the Chengdu Universiade.

Red Star News reporter he Pengnan, ou pengtu, according to the original title of

: thousand screen linkage!

in overseas cities