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and “three halls” of Dong’an Lake Sports Park and other 49 venues and facilities for the Universiade have been built and renovated continuously. China Resources Land is drawing closer and closer to the 31st Summer Universiade of

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, and the world’s attention is increasingly focused on Chengdu. On August 24, the report of “five questions about the Universiade: seeing how Chengdu has become a” camp “launched by the Japanese newspaper” Chengdu Economic Observation “has attracted attention from all walks of life. In particular, Zhan Guoshu, member of the 11th National Committee of the Chinese people’s Political Consultative Conference, former editor in chief of the overseas edition of people’s daily and chief observer of this newspaper, asked, “who do you sell Chengdu to?” What’s more, it has aroused the thinking of universities around the world and how to attract global youth to pay attention to Chengdu with universities as a breakthrough.

“who do you sell Chengdu to?” It is undoubtedly a rare world opportunity for Chengdu to carry out precise marketing according to the characteristics of “World University Students” of the Universiade and enhance the influence of Chengdu in the hearts of young people all over the world. How many universities in Chengdu are less likely to meet this world opportunity?

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universities are flourishing because of cities, and cities are flourishing because of universities. Over the past few days, the reporter interviewed a number of university leaders in Chengdu. They showed to the reporters that relying on their own characteristics and influence, universities can shine in the coming sports event of the Universiade. Reporters can strongly feel that this beam of light will eventually converge into Chengdu, the city to show the world the youth “Rong” Yao.

Sichuan University

Liang Bin, member of the Standing Committee of the Party committee and vice president of Sichuan University The

Universiade is held in Chengdu, the “land of abundance”. This is not only the glory of Chengdu, but also the pride of all students in Sichuan University, because they will be closer to this youth event and feel more deeply. “As one of the universities with the longest history, the most complete disciplines, the largest scale, and great comprehensive strength and influence, Sichuan University Teachers and students can participate in, serve and witness the Universiade, which is not only the trust of the organizing committee to the University, but also a responsibility, honor and incentive of Sichuan University, which is speeding up the construction of world-class universities 。” This is what Liang Bin, member of the Standing Committee of the Party committee and vice president of Sichuan University, said in an exclusive interview with our reporter last week.

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should be good hosts.

Sichuan University has the responsibility to take the lead and establish a good fan of

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. Sichuan University and its teachers and students should play three roles in the Universiade Liang Bin said: first, be a good host. As a representative of colleges and universities in Chengdu, Sichuan University has the responsibility to take a good lead and set a good example, create conditions for young college students from all over the world to gather together, enjoy the competition, promote exchanges and enhance friendship, create a good atmosphere, bring the charming Tianfu charm to young students around the world, and leave them a beautiful and unforgettable “memory of Chengdu”.

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are to create good results. “Our school has the largest number of high-level sports teams in Colleges and universities in Sichuan Province. Tennis, swimming and women’s Volleyball in our school have made outstanding achievements and made outstanding contributions. For example, Wang Yafan of our university once won the world professional women’s singles champion of Mexico open. If she can represent Chinese college students, we hope she can achieve good results and strive for the country Light, add color to Chengdu. ”

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are good images. Oleg madichin, President of the International University Sports Federation, said when he visited the venues in Chengdu: “college students from all over the world will have cultural, sports and educational exchanges with Chinese students in Chengdu, which will become the best memories of their lives.” Liang Bin believes that the young students of Sichuan University, whether as contestants, event volunteers, event spectators or other roles, can fully demonstrate the vigor and vitality of Chinese college students and the enterprising spirit of fighting bravely and patriotically. They will also show the good qualities of China as a country of culture and etiquette and Chengdu as an ancient civilized capital on behalf of Chinese youth Image.

Liang Bin revealed that the training and competition of Taekwondo, known as the “gold medal winner”, has been settled in Wangjiang campus of Sichuan University, and the training ground of judo project is located in the West China Campus of Sichuan University. The school attaches great importance to it and makes all-round preparations, and actively promotes the transformation and upgrading of hard and soft environments such as venue construction, surrounding environment renovation, supporting facilities and services, and cultural atmosphere creation 。 In the process of the competition, the school will fully cooperate with the organizing committee, District Committee, street and competition office to ensure the training and comprehensive support of the two events.

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show good images.

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Sichuan University helps Chengdu to bring new feelings to the world.

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cities lay the foundation and provide guarantee for the growth of famous schools. Famous schools inject vitality and provide power for the development of cities. Cities are the cradle of famous schools, and famous schools are the name cards of cities. The Universiade held in Chengdu is undoubtedly an excellent opportunity to enhance the influence of Chengdu in the hearts of young people all over the world. In response, Liang Bin said that the Universiade should firmly grasp the theme of “college students” and seize the opportunity of higher education and cultural exchange to promote city brand marketing.

“the most important thing is to show the city’s most representative University card. When people talk about a city, they will think of a university, such as Boston to Harvard, Oxford to Oxford University, and Beijing to Peking University.” Liang Bin told reporters that to show the University’s business card, it is necessary to fully show the University’s culture and details to the world. “As a national comprehensive key university directly under the Ministry of education, our university has a long history and profound cultural heritage. Adhering to the three-star culture and the wind of ancient Shu, our university is the heart of culture and technology and the shining place of civilization in Chengdu. The combination of ancient and modern, culture and science and technology reflect each other, enjoying a certain popularity and reputation in the world, which can be a peep of young people in the world And read the atlas of Chengdu. ”

he further said that the glorious history of Sichuan University’s sports and its indomitable and hard-working sports spirit can also become an annotation of the Chengdu Universiade. “Marshal Zhu De, Olympic champion Zhang Shan, volleyball players Zhu Ling, Chen Jing and Zhang Xiang, who have a lifelong relationship with sports,Tennis Grand Slam winners Zheng Jie, Yan Zi, flower sister flower Jiang Tingting, Jiang Wenwen and other world-famous generals have studied in our school, are our famous alumni. In recent years, Sichuan University of physical education has fully responded to the national strategic requirements of “sports power and national fitness”, and has taken a characteristic road of “innovation in sports education, beautiful business cards of sports teams and image exhibition of group activities.”

through the transmission of the above elements, young college students from all over the world will be able to feel and understand Sichuan University, and touch and integrate into the city of Chengdu, and the people of the world will remember the beautiful hometown of giant panda better! ” Liang Bin is looking forward to Sichuan University’s contribution to Chengdu, where “welcome guests with the thickness of culture and camp the city with the charm of sports”, and bring new feelings and experiences to the people of the world.

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the stadiums and stadiums of UESTC will become one of the venues of the Universiade. Pictures provided by UESTC:

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President of the University of Electronic Science and technology Zeng Yong:

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technology empowerment:

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enhance Chengdu’s influence in the hearts of young people in the world

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Every citizen of Chengdu and every institution located in Chengdu should be a contributor to the Universiade. We will actively promote Chengdu to the college athletes who come to participate in the competition, so that we can better know that Chengdu is the city of success and success, and “Chengdu achieves the dream”. In addition, UESTC will provide strong support for the Universiade from the perspective of science and technology empowerment. ” Last week, Zeng Yong, President of the University of Electronic Science and technology, said in an exclusive interview with our reporter.

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, the direct participants of the

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Universiade, will use science and technology to serve the event and urban development.

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Chengdu hopes to further enhance the city’s international influence through international comprehensive events. In this process, how should Colleges and universities give full play to their role and strength? In recent years, University of Electronic Science and technology has established friendly cooperative relations with more than 200 universities, scientific research institutions and enterprises in more than 70 countries and regions by vigorously implementing the internationalization strategy, and has signed student exchange and joint training agreements with a group of well-known foreign universities. Zeng Yong mentioned in the interview that UESTC is vigorously promoting the “first-class Partner Program” and constantly expanding its overseas circle of friends. “Whether it’s teachers, students and overseas teachers and students, or overseas scholars who come to our school to engage in research and carry out Sino foreign cooperation in running schools, we have always taken the” land of abundance “as a business card to enhance Chengdu’s influence in the hearts of young people all over the world with practical actions.”

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at the same time, today’s world is entering a period of economic development dominated by information industry. The new generation of information technology represented by artificial intelligence, quantum information, mobile communication, Internet and blockchain is accelerating its breakthrough and application. In Zeng Yong’s opinion, electronic information is a vigorous, dynamic and attractive field for young people. The electronic information industry is the first trillion level industrial cluster in Chengdu. The University of Electronic Science and technology is also a school with international influence and obvious comprehensive advantages in the field of electronic information. In particular, the athletes of the Universiade are young athletes from all over the world, This is also a favorable factor to enhance Chengdu’s influence in the hearts of young people all over the world.

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University of Electronic Science and technology is a direct participant in the Universiade. The stadiums in Qingshuihe campus and Shahe campus will become one of the venues of the Universiade. The students of the University, including international students, have participated in the volunteer service of the Universiade, and will provide enthusiastic, meticulous and thoughtful services for the athletes from all over the world. Zeng Yong revealed that the University of Electronic Science and technology will provide strong support and contribute to the Universiade from the perspective of science and technology empowerment. In the one-year countdown to the Universiade, the “Universiade” Ai satellite was officially unveiled. The “Universiade” Ai satellite, jointly developed by the University of Electronic Science and technology of China and national satellite aerospace, is the world’s first sports event satellite, which will build a new experience of watching the games. “After the satellite is launched in early 2021, it will provide more AI Satellite Internet products and services with practical significance and application value for the Universiade and Chengdu together with other AI satellites of the” star age “Ai constellation of national satellite aerospace In addition, Zeng Yong said that the University of Electronic Science and technology also has intelligent police cars that served the G20 Hangzhou summit, smart city information system and many other black technologies, which can be used to serve the event hosting and urban development.

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bring long-term dividends to urban development by holding the Universiade

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. The

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events are excellent opportunities to empower the city, as well as to enhance the attractiveness and expand the influence of the city. How can Chengdu enhance its influence and reputation with the help of the Universiade? Zeng Yong mentioned to reporters that on August 21, the latest “list of world cities 2020” was officially released. As the “leader” of new first tier cities, Chengdu’s rising speed continued to “open up”, ranking 12 places higher than that in 2018, ranking 59th in the world. “The success of a city in hosting the world’s large-scale comprehensive Games is a direct reflection of its comprehensive strength and influence. The Chengdu Universiade is the first world comprehensive Games held in Western China, which itself has greatly improved the city’s influence and reputation.”

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in Zeng Yong’s view, holding the Universiade is also an excellent opportunity to enhance the international level, promote the rapid improvement of urban functional quality, and fully display the level image of Chengdu as an international gateway hub city and a world famous cultural city. “To successfully host a large-scale sports meeting, we need not only excellent hardware facilities such as venues, transportation and athletes’ village, but also a series of” software upgrades “such as event operation service and urban development concept update.” Zeng Yong believes that by upgrading the software and hardware, providing high-quality services for athletes from all over the world, athletes can experience the development and progress of Chengdu on the spot, and further promote Chengdu through them, so as to continuously expand the city’s influence and reputation. “With the help of the Universiade, Chengdu’s world cultural heritage, delicious food, Tianfu culture, and city life will be more frequently presented in front of the world, showing its unique urban charm to the maximum extent.”

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on the other hand, in the preparation process of the event, theThey have always adhered to the concept of “competition is the city, and the city is the benefit of the people”. Taking the opportunity of holding the Universiade, we have comprehensively improved the comprehensive competitiveness of the city and the quality of community life. In Zeng Yong’s words, after the Universiade, Chengdu’s urban quality, management and service level will surely reach a new level, which will help to provide a better environment for the sustainable development of the city, enhance the sense of honor and belonging of “Chengdu people”, and enhance their attraction to foreign personnel. “The long-term dividends brought by the holding of large-scale international events to the economic and social development and opening up of the city will far exceed that of sports itself.”

Chengdu University

President of Chengdu University Wang Qingyuan:

inherit and innovate:

build a bridge of international exchange and cooperation.

after the Universiade held in Beijing in 2001 and Shenzhen in 2011,

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will once again gather the world’s attention in 2021, connect and embrace the world in the name of “Sports”. Wang Qingyuan, President of Chengdu University, said, “the settlement of the Universiade village in Chengdu University is the most significant development opportunity in the 42 years since its establishment. Chengdu University will focus on integrating the construction concept of world famous event City, which combines competition planning, city management and industrial development, into the school’s development, actively think about its responsibilities, values and responsibilities in the development of Chengdu, and comprehensively serve the development of Chengdu City. ”

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Universiade will boost the inheritance and innovation ability of

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. In the process of hosting the games,

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should highlight Chinese style, show Tianfu culture, and consciously shoulder the responsibility and mission of serving the overall situation of national diplomacy. ” Against this background, Wang Qingyuan revealed that in the auxiliary area of the Universiade village, the newly-built International Education Exchange Center will serve the Global University Presidents Forum and other educational activities, so as to enhance cultural exchanges between Chinese and world college students, promote foreign exchange and cooperation, and strive to hold an open grand meeting to show the style of a great country.

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at the same time, Wang Qingyuan introduced that Chengdu University has set up an exhibition center in Dayun village, which has five floors and 8000 square meters. Here, it will comprehensively display Chinese history and traditional culture, intangible heritage, modern science and technology, etc. At the same time, the Art Center, with an area of 45000 square meters, is the University Art Center second only to the City Concert Hall of Sichuan Conservatory of music. During the Universiade, there will be many high-level art performances. “Colleges and universities should highlight their youth style, take the initiative to provide volunteer services for competitions, fully demonstrate the vigorous youth vigor and enterprising spirit of Chinese college students, deeply carry out various mass spiritual civilization building activities, and promote the integration and common progress of urban civilization, facilities construction and sports industry, so as to hold a national grand meeting full of passion and vigor.”

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Wang Qingyuan believes that the fundamental mission of universities is to inherit and innovate. The Universiade is a grand gathering for college students from all over the world. Relying on the Universiade, universities in the world can further integrate and flourish in personnel training, scientific research, social service and cultural exchange. Taking Chengdu University as an example, the settlement of the Universiade village in Chengdu University is the most important development opportunity in the 42 years since the establishment of the University. It will continue to promote the improvement of the school’s inheritance and innovation ability, and will greatly enhance the role of the University as a think tank in serving the urban development.

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Universiade will expand the world influence of

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. At present, cultural, creative and sports industries have become a new driving force to promote the transformation and upgrading of cities. Chengdu proposes to speed up the construction of a city that fully reflects the new development concept, and takes the world famous cultural city as the goal, and strives to build a city brand of “three cities and three capitals” integrating the world famous cultural and creative city, tourism city, event City, International Food City, music City and exhibition city. At present, Chengdu has formulated the three-year action plan for building Chengdu into a world famous city for sports events (2018-2020). Holding global events is an important path and symbol for cities to go to the world.

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in fact, in recent years, Chengdu has achieved remarkable results in the application and hosting of international brand events. From 2018 to 2020, a total of 67 international sports events will be held, including 50% of intercontinental Championships and 40% of independent brand events. This “explosive” growth has indeed brought benefits for Chengdu to enhance its influence. Wang Qingyuan believes that Chengdu’s active bid to host and host large-scale international sports events will be a great help to promote the upgrading of the city’s overall level. “It can be imagined that in the preparation process of the Universiade, Chengdu’s stadiums, hotels, municipal facilities and other urban infrastructure levels will be greatly improved, the urban municipal environment will be further improved, and international exchanges in sports, education, exhibition and other industries will be greatly increased. These are opportunities and windows for Chengdu to become a world city. ”

“nowadays, the competition between cities may be less and less directly related to their respective congenital conditions, but more to the efforts, vision, judgment and investment of the city after tomorrow. From the historical experience, it is usually effective to let the world know and love a city and enhance the global influence by means of the power of sports events.” Wang Qingyuan said frankly that international comprehensive events often attract thousands of tourists to the host city, which is not only the short-term incremental population during the holding of the event, but also has a lasting and far-reaching impact on the host city. “The Universiade is an eye-catching major international sports event. It can not only stimulate the vitality of a city, but also expand the world influence of the city’s brand, and build a bridge of international exchange and cooperation with sports as the medium.”

our reporter Li Yanling Meng Hao

original title: Youth “Rong” Yao: University President’s “Universiade” and